By Derrick Clements
Here’s a disturbing way to capitalize on the insecurities of teenagers:
See this sadly real ad in context here. Pretty despicable for a number of reasons:
- It encourages young people to continue to be uncomfortable in their own skin (literally).
- It reinforces the notion that a woman’s value is tied to her physical appearance.
- It has phrase which would be wrong in any context, but has absolutely nothing to do with acne or medicine: “Just ask your boyfriend what to do.”
- It motivates through shame.
So let’s be proactive! What would a less offensive ad for an acne medicine look like? Download this blanked version of the image and submit your own version at youngmormonfeminists at gmail dot com! We’ll post your best suggestions and send our ideas to Proactiv so they can see there’s a better way to do things.
Or just write your new caption for the ad in the comments below. Or, just switch over to a different company for your acne treatment.